1970-1980 

In 1972 all conventional freight traffic was changed to ro/ro traffic. 

Domestic passenger traffic was discontinued in 1970 and domestic freight service in 1971. A great chapter in the history of DFDS had come to an end.

Passenger service in the Mediterranean from Genoa to Tunis and Malaga began on 25 June 1971 with DANA CORONA and DANA SIRENA, the converted newbuildings from the Copenhagen-Aalborg service.

The requirement for transport of cars was sharply on the rise at the beginning of the 1970s. Tonnage was designed to accommodate this, and all DFDS passenger routes were served by passenger ships with roll on/roll off facilities.

At the same time DFDS the passenger traffic was converted into "floating hotels". The voyage part of the vacation.

In 1972 all conventional freight traffic was changed to ro/ro traffic. The fleet was reduced to 20 ships through sale of unprofitable tonnage. Hotel Codan and other properties were sold.

DFDS began to "go ashore." From operating sea transport exclusively, DFDS started its own land transport company with the takeover of the haulage companies E.O.Hooks Ltd. in 1975 and Th. Pedersen & Søn Aps. and Marsden Freight Services Ltd. in 1976.

Bacon container number 150,000 since the beginning of the ro/ro traffic in 1967 was transported across the North Sea.

The Transport Division was established and an integrated door-to-door transport system was a reality. In 1977 DFDS had achieved a leading position on the door-to-door market between Denmark and England.

In 1978 the passenger ship DANA ANGLIA was entered into service on the North Sea together with the ro/ro ship DANA MAXIMA. The first collaboration with Tor Line AB began.