Logo 

 

DFDS stems from the original name of the company: Det Forenede Dampskibs- Selskab (The United Steamship Company), and in 1971 the legal name was changed to DFDS.




The Funnel Symbols
Today the funnels on passenger ships are white with the white cross on a blue circle background and three stripes in three shades of blue. Freight ships have DFDS blue funnels with the white cross encircled by a white line.


The White Cross as Company Housemark
Since the start in 1866 the logo of DFDS has been a white cross on a blue background in various designs used in connection with the company name. The present logo was designed and introduced in 1993.


The new Logo
In 1999 the names of all DFDS subsidiaries and activities were changed, so that they begin with DFDS.



Hull Colour
In 1971, with the opening of passenger service in the Mediterranean, DFDS introduced a white hull with a blue stripe running from fore to aft on all passenger ships. A new marketing name, DFDS Seaways, appeared on the side.