Vision and Strategy
Vision
A European, sea-based transport network that provides competitive, differentiated and value-creating transport solutions to freight customers and passengers.
A challenging and attractive workplace for our staff.
A company with stable and rising profitability, which generates value for our shareholders.
A responsible, environmentally-oriented company engaged in constructive dialogue with the surrounding world.
Strategy
DFDS' vision and strategy were updated in 2007 in the light of the significant expansion of activities and profit improvement over the last five years. In addition, changes in the outside world and in management also contributed to the initiation of the process.
The new Group strategy is based on four main elements:
- Building a sea-based European transport network
- Integrating value-generating customer solutions for freight and passengers
- Securing volumes
- Maintaining a constant focus on operations